Design Thinking28 May, 2020 2020-09-25 12:48
It began to be developed theoretically at Stanford University in California (USA) from the 70s and allows us to face any problem from an alternative perspective from which we had never worked before.
Part of the needs of people to, using prototypes, get faster and more efficient ideas to create what the market demands.
According to Tim Brown, current CEO of IDEO, “It is a discipline that uses designers’ sensibilities and methods to match people’s needs with what is technologically feasible and with what a viable business strategy can turn into value for the client, as well as a great opportunity for the market ”.
Design Thinking Characteristics
The main characteristics of design thinking include the ability to:
- solve poorly defined or “twisted” problems
- adopt solutions-oriented strategies
- use abductive or productive reasoning.
- employ non-verbal graphic or spatial modeling methods.
A method to generate innovative ideas that focuses its effectiveness on understanding and solving the real needs of users and can be efficiently applied to products, services and processes.
Design thinking is a methodology used by designers to solve complex problems that, instead of focusing on them, is oriented to action, promoting progress towards the creation of the preferred future scenario.
Design thinking uses the designer’s sensibilities and draws on logic, imagination, intuition, and systemic reasoning to explore the possibilities of what could be and to create desired results that benefit the end user.
The Design Thinking Process
The process consists of 5 stages:
In 5 steps you can solve those issues that need other approaches for their resolution.